What is Link Baiting – Just Fishing for Traffic

I know I know.  Nobody goes fishing for goldfish but you get the idea.  A lot of people don’t quite understand the idea of link baiting and link bait itself.  So I thought I would illustrate and compare some processes to help better illustrate the comparison and why they call it link baiting.

Fishing

1. Determine where you’re going to fish.
2. Determine what type of fish you are trying to catch.
3. Determine what type of bait you need to use to catch the right fish.
4. What type of hook are you going to use?
   1. Spinner
   2. Fly
   3. Bait Hook
   4. Jig
   5. Treble Hook

Link Baiting

1. Determine what networks you’re going to try and get traffic from.
2. Determine who your audience is.
3. Determine what topics your audience would be interested in.
4. What type of a link baiting hook are you going to use?
   1. Resource Hook
   2. News Hook
   3. Contrary Hook
   4. Attack Hook
   5. Humor Hook

Clarity?

Does that help illustrate Link Baiting? Every social network and website can be different just like every fishing hole and pond. There is no right way to do it, depending on the season and a lot of different circumstances beyond our control, the fish bite at different times and in different places.  The best thing is to be the first one to the fishing hole and to have something shiny and new that will attract them.  There are plenty of other articles out there that go into the details behind using the different “Link Baiting Hooks“.

Leave your comments and let us know what you think or if there’s a better way of illustrating this.

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